Weekly BOGO deals
The heart of Publix savings. How buy-one-get-one really works, when deals reset, and how to plan a cart around them.
Independent shopper's guide
Publix isn't the cheap option. Here's how to shop it like one.
Publix wins on service, clean stores and those famous BOGOs — but the shelf prices can sting. This free guide shows new shoppers exactly where the savings hide.
✓ 100% free guide
✓ No sign-up to read
✓ Not affiliated with Publix
This week's BOGOs
A taste of what the weekly ad looks like.
Bakery French breadBaked in-store dailyBOGO
Store-brand pastaPantry staple2 / $3
Premium ice creamFreezer aisleBOGO
Sparkling water 8-pkPublix brandSave $2
Illustrative examples only. Real BOGO deals change every week (Wednesday or Thursday, depending on your region) and vary by store. Always check your own store's weekly ad.
Weekly BOGO deals
Digital coupons
Free Club Publix
Famous Pub Subs
$0
To join Club Publix and unlock every digital coupon
40+
BOGO deals in a typical weekly ad*
Wed
New weekly ad drops (Thursday in some regions)
*Deal counts vary by store and week. We don't track your purchases — everything here is a general guide, not a guarantee of savings.
What's inside
Everything a new Publix shopper needs to spend less
No couponing rabbit holes, no clickbait. Just the handful of habits that actually move your Publix bill — explained plainly, kept current, and free to read.
Digital coupons & the app
Clip coupons in the Publix app, stack them on sales, skip the scissors. The two-minute routine that pays for itself.
Club Publix rewards
Free to join. Personalized savings, the weekly ad, digital coupons and Pharmacy perks in one account.
Best store-brand buys
Publix and GreenWise products that beat name brands on price and taste — and the few that aren't worth it.
The easy win
Club Publix is free. Join before your next trip.
It takes about two minutes and unlocks every digital coupon, your personalized weekly ad and savings reminders. There's no card to carry — it's tied to your phone number and the app.
No fee, no catch. And we'll never ask you to pay us either — this whole guide is free.
The routine
Start saving in three steps
Join Club Publix (free)
Sign up in the app or at publix.com with your phone number. This is what unlocks digital coupons and your personalized weekly ad.
Read the weekly ad
Every week brings a fresh round of BOGOs. Skim it before you write your list, then build a few meals around what's half-price.
Stack coupons on BOGOs
Clip matching digital coupons in the app. A coupon layered on top of a buy-one-get-one is where the real savings show up.
From real shoppers
People who learned the Publix system
"I always thought Publix was too pricey for a weekly shop. Once I built my list around the BOGOs, my bill dropped about $35 a week — and I'm not couponing like a maniac."
"Didn't know digital coupons stacked on BOGO deals until this guide spelled it out. Clipped six coupons in the app and saved eleven bucks on one trip."
"The store-brand list saved me the trial and error. Publix sparkling water and frozen veg are just as good as name brand for way less."
Free guide
Your first lower Publix bill starts with the weekly ad.
Browse the savings playbook, then join Club Publix free. You don't need an account to read a single thing here.